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How to Turn Growth Consumers into Core...

The core consumer is the foundation of a brand. Companies are formed to so...

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Worksheet: Project Charter

Every project needs to be clearly defined from the onset to ensure the effo...

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“The Most Interesting Store in the...

It’s fairly bold to dub yourself the most interesting anything, so if n...

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Sustainable Packaging That You Can Plant,...

In a previous article, we discussed some retail trends related to pac...

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Useful Customer Segmentation Methods for...

Customer Segmentation is the division of a specific market into buckets of...

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How to Develop a Customer Journey Map

Do you understand your customer?It’s no longer enough to just know t...

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Gen Z’s Perspective on Retail

Since the breakthrough of technology, Millennials have changed the way ret...

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How Self-Driving Cars Will Impact...

Imagine the day a car can become an extension of your living room, where y...

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The Evolution of Brand Activism

Not only does a successful brand clearly define a unique and ownable posit...

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What the End of Mass Consumption Means...

Marie Kondo has made the old adage “less is more” feel fresh again.&nb...

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Think: The Future of Retail Banking Book...

In celebration of Jean-Pierre Lacroix's latest book, Think: The Future of R...

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Unique Ways to Gain Customer Feedback

96 percent of unhappy customers will not tell the business they are u...