The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part […]
DeepReal Part 1: Gaining Trust in a Post-Truth World Read More »
The companies that truly succeed are those that get off the “follow the leader tread mill” and focus on what truly is relevant to their customers. It’s not about omni-channel or what you think you know. It’s about the insights your customers are not telling you. Those deep emotional needs that current companies are not
Does Your Brand Have A Lasting Legacy? Read More »
For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives
Using Neuroscience to Better Understand Consumer Behavior Read More »
