PepsiCo

Using mixed reality to play sports

How Mixed Reality Can Elevate Your Packaging Design

Brand Engagement, Digital Experiences /

It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating […]

How Mixed Reality Can Elevate Your Packaging Design Read More »

Sustainable food containers

Sustainable Packaging That You Can Plant, Eat and Re-Use

Packaging Design /

In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable

Sustainable Packaging That You Can Plant, Eat and Re-Use Read More »