Patagonia

Protestor Holding Globe

The Evolution of Brand Activism

Brand Strategy, Business development, Corporate Identity /

Not only does a successful brand clearly define a unique and ownable position in the market, they also deliver on their promise and make an emotional connection with their customers. Brand assets such as tradition and performance are still relevant to consumers; however, these are ceasing to determine solely whether a person buys from one […]

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Creating an Ethical Branding Strategy that Matters to Consumers

Brand Strategy /

Is your brand ethical? Does it have a cause or purpose that its people truly believe in and are committed to? Or are its initiatives primarily marketing techniques? In recent years, many brands have had to assess their ethics and impacts on society as customers demand more transparency, and become increasingly concerned about environmental, political,

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