naming

Why Boeing Needs to Rebrand the 737 MAX 8

Communications / Sebastian Maynard

The odds are very high you have flown on a Boeing 737 MAX 8 in the past year. Since its launch in 2011, more than five thousand orders have been placed, with over 350 planes delivered to airlines since 2017. However, Boeing has gone from getting passengers to their destination to being associated with fatal […]

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Naming Strategies for Your Business, Product, or Service

Corporate Identity / Sebastian Maynard

Creating a name for a company, a service or a product is an important part of the overall branding strategy for a business. A great name helps convey what a brand stands for and is aligned with both the brand personality traits and its value proposition, helping build brand equity. Inviting employees and/or customers to

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naming

Why Boeing Needs to Rebrand the 737 MAX 8

Naming Strategies for Your Business, Product, or Service

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