Maximize Your Investment by Evolving Your Brand: How Cineplex is redesigning entertainment in Canada
Much has been written about the potential demise of the movie theatre industry as home entertainment, large screen TVs, on-demand movies and a wide range of mobile apps threaten to disrupt the industry and its place as a hub for family entertainment.
Ellis Jacob, President and CEO of Cineplex Entertainment and Canadian Business magazine’s 2013 Most Innovative CEO, and Jean-Pierre Lacroix, President of Shikatani Lacroix, will discuss how brands can remain relevant in these disruptive times by innovating and focusing on the needs of their customers.
Join Ellis Jacob and Jean-Pierre Lacroix for this Professional Development Lunch and Learn presented by CVCA (Canadian Venture Capital and Private Equity Association), and hosted by PwC Canada (PricewaterhouseCoopers Canada).
- How to embrace trends and innovate
- How to understand the needs of today’s consumers
- How your brand can remain relevant amid an industry in constant flux
July 23, 2014 at 12:00 PM
18 York Street, Suite 2600
12:00 PM: Registration/Lunch
12:30 PM: Panel Discussion (Ellis Jacob, President and CEO, Cineplex Entertainment, and Jean-Pierre Lacroix, President, Shikatani Lacroix)
1:30 PM: Conclusion
The event is free to all CVCA members; $15 cost to non-members.
Please register for the event @: https://portal.cvca.ca/mpower/event/loadevent.action?e=29