The Next Signal

Join two industry visionaries as they unite emotional brand design with telco operational expertise to decode the future of retail, one signal at a time.

JEAN-PIERRE LACROIX

As President and Chief Strategy Officer of SLD, Jean-Pierre is a seasoned strategic thinker who has led numerous strategies on personifying brands through immersive design. With more than 35 years of experience in the development and implementation of retail transformation programs, including ground-breaking transformation tools he has developed such as the “Trust Ladder” and “Ideal Omni Experience Model.

WILL GIBSON

Will Gibson is a globally recognized telecom retail expert with over 25 years of experience in driving customer experience transformations. As the founder of Amplifier and a senior leader at Maplewave, he has spearheaded large-scale retail initiatives ranging from store design to digital-first sales enablement. Will leverages real-world insights from hundreds of frontline coaching sessions to help operators improve conversion and build capable teams.
THE NEXT SIGNAL
EPISODE 2

May 1, 2026

The New Telco Growth Bundle: Emotional Connections, AI, and Seamless Experience

This episode reveal why the future of telecom isn’t about using AI to cut costs, but using it to build the human trust that customers actually crave.
Apple
Spotify
EPISODE 1

May 1, 2026

Why Your Telco Stores Feel the Same as Everyone Else’s…. And How to Fix it

This episode explores how to re-engineer operations and design to turn transactional “SIM shops” into memorable spaces that drives genuine brand loyalty.
Apple
Spotify