WHO HE IS
Known for blending strategic insight with hands-on project management, Fred has a strong track record of building lasting client relationships and driving business growth. He has executed many print, digital and social media campaigns. One that stands out the most is re-branding of Aunt Jemima to Pearl Milling Company where he worked hand-in-hand with Pepsico’s brand, marketing and external agencies to successfully launch new brand and product packaging.
HIS ROLE
Fred serves as the vital link between client needs and SLD’s creative and production teams. Leveraging his design and marketing expertise, he translates requests into clear, actionable direction, ensuring that creative goals are met, timelines are achieved, and final assets deliver with impact and quality they were promised.
EXPERIENCE
Education/Specialization: Marketing Management.
Years of Experience: More than 15 years of hands on experience in planning and executing creative and marketing programs.
WHEN HE’S NOT AT WORK
When he’s not at work, Fred is an avid adventure traveler, He seeks out new cultures and experiences wherever he goes. His ultimate dream is to witness a European championship final live in a stadium, surrounded by the roar of devoted fans.