Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights

How to Successfully Offer Health Services at Retail Pharmacies
Healthcare systems around the world are struggling to meet the needs of patients. Governments hope pharmacies can fill the gap by allowing them to offer

A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions
Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon,

SLD Wins Gold at the 2025 Shanghai Design Awards for CQRC Flagship Design
We’re proud to announce that our flagship design for Chongqing Rural Commercial Bank (CQRC) has won Gold at the 2025 Shanghai Design Awards by BETTER

Rethinking the Role of Financial Institutions – Financial Brand Forum 2025
As the financial services industry navigates rapid technological disruption and shifting consumer expectations, brand emerges as a critical transformation lever. SLD President Jean-Pierre Lacroix joined

The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey
A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok

The Definition of Community Banking: Why branches must respond to the evolving definition of communities
The definition of community is shifting, and with it, the role of financial institutions in fostering trust, engagement, and long-term loyalty. Traditionally, community banks thrived