Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights


SLD Brings Home a Good Design Award
We’re proud to share that our design work for Krema Yogourt has been recognized with a Good Design Award 2025! The Good Design Award is


What were SLD’s favorite brand redesigns of 2025?
From subtle changes like Walmart’s new logo to Cracker Barrel’s brand design crisis, 2025 was a year full of brand and logo design stories. 60%


2026 SLD Trends Report
2026 brings a new set of pressures and expectations as global tensions, economic strain, and rapid technological shifts reshape how consumers interact with brands. In


Think Ahead for 2026: What Undercurrents Beyond Trends Brands Need to Know
Looking ahead isn’t just about following trends; it’s about understanding the deeper shifts that shape consumer thinking and behaviour. As we enter 2026, the brands


Are You Putting Emotional Lightning on the Menu? -RestaurantSpaces 2025
Jean‑Pierre Lacroix, President of SLD, takes the stage at RestaurantSpaces to reveal insights from a new national study on emotional brand connection and Net Promoter


SLD Win’s its First RTF Award
We’re excited to announce that SLD has been honored as a winner in the RTF (Rethinking the Future) Awards. This international design competition recognizes excellence
