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The Influence of Digital Technology in the Shopper Journey 270x370

The Influence of Digital Technology in the Shopper Journey

Digital Experiences /

Digital technology has changed retail. You can now buy an item from your phone and have it shipped to you without ever visiting a store. If shoppers actually visit a retailer, they often encounter digital technology such as screens, mobile app integration, augmented and virtual reality, and mobile payments. These digital experiences can help attract, […]

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270 x 270 Building Brand Loyalty

Brand Loyalty in Foodservice: How to Create a Sense of Place

Food Service /

The goal of any restaurant operator is to drive repeat visits. Loyal customers tend to drive better margins and greater sales (while also providing some predictability to same-store sales) and cost less to market to than new customers. When considering brand loyalty for food service operators, fostering a sense of belonging is crucial to creating

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