In partnership with Kadince, this webinar explores how the concept of community is shifting, and with it, the role of financial institutions in fostering trust, engagement, and long-term loyalty. Jean-Pierre Lacroix, President of SLD, and John Hughes, Chief Data & Analytics Officer at The Customer Obsession Advantage, emphasize that banks and credit unions must go beyond traditional outreach and embrace a more authentic, inclusive approach to engagement.
Drawing from insights highlighted in our study on “The Definition of Community Banking: Why Branches Must Respond to The Evolving Definition of Communities”, Lacroix discusses the role of design in creating emotionally resonant experiences, while Hughes stresses the importance of using data to uncover emerging community needs and personalize offerings.
With growing competition from fintechs and national brands, financial institutions must integrate community engagement into their core strategy, not just as a compliance requirement, but as a business imperative. The webinar makes clear: to remain relevant, institutions must humanize their brand, embrace flexibility, and redefine community in ways that reflect the diverse, digital-first world of 2025. View this full session below.
