Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights


Think Ahead for 2026: What Undercurrents Beyond Trends Brands Need to Know
Looking ahead isn’t just about following trends; it’s about understanding the deeper shifts that shape consumer thinking and behaviour. As we enter 2026, the brands


Are You Putting Emotional Lightning on the Menu? -RestaurantSpaces 2025
Jean‑Pierre Lacroix, President of SLD, takes the stage at RestaurantSpaces to reveal insights from a new national study on emotional brand connection and Net Promoter


SLD Win’s its First RTF Award
We’re excited to announce that SLD has been honored as a winner in the RTF (Rethinking the Future) Awards. This international design competition recognizes excellence


Winning the Moment: How Brands Use Seasonal Occasions to Spark Connection
Seasonal moments can be emotional touchpoints that invite consumers into a shared celebration. Whether it’s a limited-edition drop or festive packaging design, brands that master


Progressif
/wp-content/uploads/2025/10/Progressif-casestudy-banner.mp4 A Progressive Telco Design Gen Z-focused store design moves the category forward CLIENT Progresif PROJECT Flagship Store RELATED SERVICE Retail Design THINK Since its


How Retail Design Can Create Community, Connection, and Cultural Relevance
Walk into any store today and you’ll quickly sense whether a brand understands its customers, or if it’s just selling to them. From the lighting
