Humanizing the Banking Experience
Banks have used automation to remove friction points for customers to great success. However, automation cannot replicate human interaction, which is more important when it comes to making big financial decisions. Banks have addressed convenience and are working on trust, building customers’ confidence comes next. This will require highly-skilled humans, with automation supporting them behind the scenes.
In this session, you will learn:
- The importance of emotionally connecting with customers
- The role the branch can play in creating these connections
- The new tools available to respond to the fast pace changes in the marketplace
Where: Tsinghua PBCSF Global Finance Forum, Beijing
When: Saturday, May 19, 2018
What: “Humanizing the Banking Experience”
Who: Jean-Pierre Lacroix, President, SLD