Jean-Pierre “JP” Lacroix of Shikatani Lacroix Design shows how technology has blurred the lines between the physical and digital world, both in the store and in the retail design process.
- The firm uses VR tools to do fast iterative design of retail environments and test them with customers.
- A digital shoe display knows which pair of Adidas one is examining in the store and displays relevant info.
- A hip redesign of the urban Toronto flagship of the Canadian casual chain Boston Pizza with an eye to creating an enviable sports fan experience.
Listen: WhereWeBuy.show