SLD recently won Silver at the Shopper Innovation Awards for our work with China Zheshang Bank (CZ Bank) in the In-Store Engagement category.
The annual awards, produced by strategy, celebrate the best in retail-focused campaigns as well as consumer packaging.
“We are extremely proud of the work we did with CZ Bank and to be recognized by strategy is a honour,” says Jean-Pierre Lacroix, president of SLD. “Congratulations to our team for their dedication and creativity that made this innovative project such a success.”
Headquartered in Hangzhou, China, CZ Bank has a network of 300 branches located across the country. In 2015, SLD was approached to create an identity and position for the bank by designing new flagship and community branch formats. As more and more banking transactions are happening online in China, the project required SLD to design a branch experience that would entice customers to walk through the doors of their physical locations.
The new branch concept features an exterior with strong signage and architectural details that make CZ Bank branches unique and recognizable. Once inside, warm wood finishes, an electronic learning zone and comfortable benches create a modern and inviting atmosphere for customers.
From digital experiences to environmental design, the work done for CZ Bank brought together many of SLD’s different areas of expertise. You can find out more about what we do here.