WHO SHE IS

Melinda’s problem-solving skills come from an innate curiosity and love of learning. Starting her career in the entertainment industry, she naturally gravitated towards research and business development. These passions formed the foundation of her pivot toward marketing strategy and behavioral insights, which is her core skill set. She is a skilled storyteller and researcher, often using unconventional approaches to answer hard-to-address questions.

HER ROLE

As Director of Strategy, Melinda plans and oversees the execution of research and insights for client projects. Leveraging behavioral insights, traditional marketing research, and storytelling, as well as customized approaches, she builds an evidence-based foundation to guide strategic decisions.

WHEN SHE’S NOT AT WORK

Melinda loves high-concept genre-bending novels – anything by David Mitchell, N.K. Jemisin, Neil Gaiman or Gabriel García Marquez will do. She also loves well-written non-fiction on almost any subject and riding her bike – yes, even in the city.