In retail, being recognizable isn’t the same as building a meaningful connection with customers. Our Think Blink Retail Brands & Emotional Connection Study points to a disconnect between how brands see themselves and how consumers experience them. While many brands have built strong visibility, only 20% of consumers say a brand’s look reflects how it makes them feel.
To explore this disconnect, we surveyed 461 retail executives across branding, marketing, strategy, and customer experience, alongside 300 supermarket consumers. The study examines how brands and consumer perceptions diverge, what may be blocking stronger emotional connections, and where retailers can rethink the customer experience.
Download the full PDF to learn what consumers value most in their relationships with retail brands.