Jean‑Pierre Lacroix, President of SLD, speaks at The Financial Brand Forum to reveal how the $124 trillion Great Wealth Transfer is fundamentally reshaping the physical branch. He explores the reality that while banking is increasingly digital, a deep-seated emotional connection remains the ultimate driver of next-gen loyalty. By reimagining branches through hospitality-inspired layouts and intentional micro-moments, he reveals how physical spaces can be leveraged to build trust and secure long-term asset retention. View the full session below.
