Strategic design. Instant impact. Lasting growth.
A Fresh Face
We designed an impactful, fun, fresh design for Teriyaki Experience that would break through the food court clutter and capture the attention of hungry customers.
Think
Our design needed to be modular and to promise a high return on investment to encourage franchisees to participate. It also needed to create a more unique and recognizable brand across the network, utilizing elements such as digital menu boards, in-store signage and alternative seating. Ultimately, it needed to increase restaurant visits by appealing to new customers through a more modern, united experience.
Concept
Blink
Our new design for Teriyaki Experience moves away from a traditional Japanese look, instead focusing on bright colors, natural finishes, engaging graphics and modern design elements. Both the in-line and stand-alone designs highlight the theatre around meal preparation, and the updated signage and displays ensure that customers have a better understanding of how and what to order.
The design concept and its modular components allow Teriyaki Experience to establish more consistency throughout their locations. Elements such as a stylized daruma face on the wall and the use of red and turquoise color accents are an easy and cost-effective way for franchisees to update their restaurants while staying on brand.
