Bubbling with Innovation
Designed to age up the brand and capture the adventurous Gen Alpha demographic, this design maximizes a small pack format by amplifying the cool factor for a category-defying snack. It fuses the iÖGO Nanö legacy with high-energy visuals that pop on the shelf.
Think
Built on the belief that snack time should be a “break from boring,” iÖGO Nanö is parents’ partner of choice for tasty, healthy, and convenient snacking. When you spot the signature “double dots” (also referred to as umlauts), you know you’re in for a smooth, delightful treat.
Dedicated to keeping things fresh and fun through bold innovation, the brand launched Nanö Bubbles, a category-defying, creamy yogurt bursting with mini, popping, juice-filled bubbles. Aging up its core target, the brand needed to meet Gen Alpha’s appetite for discovery. The brand tasked SLD with creating a name and packaging design that would appeal to a more mature and adventurous demographic.
Blink
The design strategy dials up the “cool factor” while preserving the parental trust the brand has built over a decade. High-visibility claims like “Made with Real Fruit” ensure the brand’s nutritional promise remains clear.
We fused the new sub-brand within the iÖGO Nanö family, with the red and white background, yet amplified the visual energy to match the excitement of the “popping bubbles” trend. At the center of the pack, a bursting bubble acts as a visual bullseye, capturing an immediate, mouth-watering focal point. This is complemented by imagery of floating bubbles and fruit graphics that convey the unique texture and flavor. This clarity is especially essential for the 4-pack format, where small side panels do the heavy lifting on the shelf. The final design feels like a natural extension of the brand, mixing an undeniable sense of fun with a refined aesthetic that says it’s time to “snack it up.”
