Strategic design. Instant impact. Lasting growth.
Hooked on Flavor
High-contrast packaging design that grabs attention in the crowded canned food aisle — using colour and texture to communicate a more premium offering for the Clover Leaf Flavored Salmon line.
As Canada’s #1 trusted canned seafood brand, Clover Leaf identified a growing consumer shift toward elevated, value-added products. While flavored tuna had already proven there is a strong appetite for premium options in the aisle, salmon was the ultimate next step. Higher in perceived value and culinary credibility, this new line required packaging that communicates a premium promise and stands out on the shelf.
Blink
The new design captures the attention of busy shoppers by anchoring the entire range in a distinct salmon-colored canvas, stamped with the trusted Clover Leaf masterbrand logo. Slicing through the center is a high-contrast, color-blocked accent band that serves as an intuitive navigation tool. Each flavor is brought to life through distinct colorways and graphic cues.
A deep forest green with an oil bottle for Olive Oil, bright citrus yellow with a lemon wedge for Lemon Pepper, and a vivid red with chili peppers for Sweet Chili. Elevated by fine linework that mimics the tactile texture of salmon meat, this design not only has the Blink Factor but creates a scalable system ready for future extensions.
