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Behind the Scenes of Boston Pizza’s New Design

Marrying digital and foodservice is an ever-growing trend and is necessary to capture Millennials’ attention.

That is why we sat down with Boston Pizza‘s Paulo Ferreira, Senior Director of Design, to discuss the restaurant’s new design and digital integration at their flagship Toronto location. Boston Pizza was trying to get Millennials off their phones and engaged in their new immersive dining experience.

Paulo and Richard Dirstein, Principal and EVP, Creative & Innovation of Shikatani Lacroix,  sat down for a 30-minute webinar with a live Q&A session to discover the strategy behind Boston Pizza’s new restaurant design.

In this webinar, you will learn:

  • How digital was used to communicate brand story and engage consumers along their path to purchase
  • The opportunities and challenges of implementing a digital brand experience
  • How the new design and digital strategy strengthened Boston Pizza’s position

Who: Paulo Ferreira, Senior Director of Design at Boston Pizza and Richard Dirstein, Principal and EVP, Creative & Innovation at Shikatani Lacroix

What: Behind the Scenes of Boston Pizza’s New Design

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