Shikatani Lacroix Design (SLD) is a Toronto-based strategic design agency with over 35 years of experience helping retail, CPG, and financial brands earn a place in consumers’ hearts. At the core of our work is a simple belief: purchase decisions are emotional. Our proprietary Think Blink process uncovers the specific emotional triggers that drive a customer to choose one brand over another, while our Blink Factor framework turns that insight into design that has instant and lasting impact.
That thinking runs through everything our multi-disciplinary team creates at in-house studios in Toronto and Shanghai: strategy, packaging, retail environments, and digital experience. It’s an approach our global and regional brands have trusted to build real connection with their customers, including PepsiCo, US Bank, Canadian Tire, Tim Hortons, KraftHeinz, Intel, Walmart, WSS, Industrial Bank (China), Progresif (Brunei), and Flow (Caribbean).
The BLINK factor is our core philosophy. At its heart is an emotional connection, how brands build that bond in the blink of an eye. We believe emotions drive decisions, and that consumers make choices in just a few seconds. We help brands build those connections instantly and respond to change by being agile, connected, and responsive.
Being creative is how we express ourselves in and out of the office.
We are confident what we create will inspire and engage our clients.
Always push for a better solution, a new direction, to shape the future, not follow it.
We believe we are stronger through working collaboratively.

Two industry visionaries unite emotional brand design with telco operational expertise to decode the future of retail, one signal at a time…
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We are delighted to announce the well-deserved promotion of Ms. Feifei Li to the position of Managing Director at SLD China. Ms…
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SLD President Jean-Pierre Lacroix was recently featured in an interview for BAI, a non-profit organization offering financial insights and empowering financial leaders…
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