Millennials are entering an important life stage for banks as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. As Millennials provide banks with continued growth opportunities, banks must understand their needs and expectations in order to create a strong affinity with these future wealth generators. […]
Banking on the Ultimate Millennial Experience Read More »
Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to
The Integration of Neuroscience with Augmented and Virtual Reality Read More »
Toronto-based branding and design firm Shikatani Lacroix has designed revolutionary new branch formats for China Zheshang Bank to create a holistic and agile banking experience for its customers. “We learned that the banking platform needs to evolve into a hub of both conventional banking and digital services that starts with the customer at the center
Canadian Firm Designs Digital Branch Experience for Chinese Bank Read More »
How to Market to Digital Zombies Join Shikatani Lacroix President Jean-Pierre Lacroix and Stephen Griffin, Senior Vice President, Retail Network Strategy/Sales and Staffing Analytics for Regions Bank, at BAI Beacon on Wednesday October 5, 2016 for their presentation on How to Market to Digital Zombies (click title for full presentation): The growth of smart phone penetration
How retail banks can effectively engage with customers in a hyper “Mobile Zombie” world This was the premise for a recent consumer study conducted by Shikatani Lacroix in February 2016. Our firm works closely with financial institutions globally, creating branded experiences to help drive share of banking and bring new purpose to their vast network
Engaging the Mobile Zombie Generation Read More »
Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be
Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches Read More »
Regardless of size, geography or cultural differences, financial institutions around the world are focused on the growing importance of Millennials. This influential generational segment wants to be entertained, educated and inspired. But banks and credit unions struggle to deliver a truly memorable experience that strikes a chord with Millennials. For Millennials, unique experiences have a
Crafting The Ideal Banking Experience for Millennials Read More »
Millennials are entering an important life stage for brands, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. Millennial brand engagement, like all things, is going through a transformation as new technologies emerge that can either further leverage their current behaviours or instil
The Future of Millennial Brand Engagement Read More »
With 20.0 percent (24.8 million) of U.S. households falling into the “underbanked” market segment of the retail banking (2013 FDIC report), almost 25 percent of bankers see this segment as a growth opportunity. To serve the underbanked, there are several transformation opportunities in retail banking trends around process, structure and message worth considering. Process The first lever for
Retail Banking: Potential Transformations to Serve the Underbanked Read More »
The perception of the CFO is changing. No longer seen as the “CF-No”, successful financial executives are evolving into more strategic roles within their companies. A new study entitled “Branding the CFO” has been released by the Canadian Financial Executives Research Foundation (the research arm of FEI Canada). This study, sponsored by branding and design
Branding the CFO: Leadership Beyond Finance Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
Financial Executives Canada commissioned SLD to design a new brand essence, value proposition and brand identity.
Financial Executives Canada Read More »
https://www.sld.com/wp-content/uploads/2021/11/CZ_Bank_loop.mp4 A BOLD NEW BRANCH CZ Bank steps ahead with a new branch experience that seamlessly blends digital and human touchpoints. CLIENT CZ Bank PROJECT China Zheshang Bank RELATED SERVICE Brand Delivery Design Innovation Digital Experiences Environmental Design https://www.sld.com/wp-content/uploads/2021/10/CZ_Bank_WalkThru.mp4 THINK With consumers conducting more banking transactions online, the role of the branch is changing. China
