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Sydney McMurter

https://www.sld.com/who-we-are/our-team/sydney-mcmurter/

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Sydney McMurter

Sydney McMurter

Researcher and Strategist

Not satisfied with simply studying the world, Sydney’s inquisitive nature has taken her far and wide to explore it. And when she’s not experiencing global trends, she’s researching them.

As an insightful researcher and strategist, Sydney has an impressive ability to draw key insights from research, market analysis and other data. Working with brands such as Moosehead, Jostens, Shoppers Drug Mart, Tim Hortons and TD Bank, Sydney provides valuable research that she translates into actionable advice.

Her insights and strategic direction are applied throughout the design process by conducting quantitative and qualitative consumer research through surveys and focus groups. Sydney also provides brand positioning analysis and helps refresh, reinvent, or create brand identities and concepts. Also a skilled writer, Sydney develops a lot of our thought leadership content.