We believe the marketplace is going through significant transformation and these changes offer new opportunities for companies to move beyond brand engagement to full immersion in a brand experience.
Our core belief – immersion – is redefining brand engagement. It is moving from provoking some sort of action among the audience – a tweet, a post, a face-to-face conversation – to creating a place where consumers forget they are even shopping. Immersion blurs the lines between story and marketing, storyteller and audience, illusion and reality. Immersive design harnesses powerful and evolving technologies to create these immersive experiences in which the consumer participates, further leveraging new insights founded on the behavioral science on how people shop and buy. The result not only converts shopper to customer, but builds tremendous bonds between the customer and the brand, between the audience and the story.