Worksheet: The Three Phases of a Customers Path-to-Purchase

What is it like to visit your store or eat at your restaurant? Asking this seemingly simple question can surprise operators – first of all, the answer is often far more complicated than they expect, and secondly, if you really investigate what the experience is like for your customers, what you learn is invaluable.

In this white paper, we explore the three phases of the path-to-purchase in detail and ask key questions operators should consider when mapping their customer journey.

Fill out the form below to download the full white paper.

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