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Place Branding


Place Branding

Just like products and brands, public places and large environments – markets, cities, airports, hospitals, etc. – have their own personality and unique proposition for their users. Shikatani Lacroix Design’s place branding reinforces the brand and point of difference, and our process ensures that each moment of truth, where the visitor comes into contact with the branded place, drives affinity and a positive experience with the location.

From the discovery of the uniqueness of any one place, to the development of its brand and corporate identities, overall wayfinding strategy, and design of effective signage and nomenclature, we ensure that every potential for clear brand communication is exploited.


To effectively execute place branding for any given environment, Shikatani Lacroix begins with the Orientation and Planning stages. This includes initial fact finding and site analysis with review of existing paths, signage and site observation, determining the project criteria, all summarized in a client brief at the end of this phase.

Orientation and planning

1. Initial fact finding
2. Site analysis
3. Project coordination

Client presentation with input/approvals

• Strategic insights
• Review of exiting paths, signage and site observations
• Project criteria
• Wayfinding strategy brief


Our wayfinding strategy stage consists of the development of a wayfinding plan(s), sign location plan, sign types list and the creation of initial strategy sign content layouts and test paths. This stage explores all potential opportunities, and includes development of code systems, nomenclature, room numbering systems, pictograms, mapping systems, wayfinding aids, and ADA/ODA compliance.

Wayfinding strategy

1. Develop initial wayfinding plan(s)
2. Develop initial sign location plan exterior and/or interior
3. Develop initial sign types list
4. Develop initial strategy sign content layouts
5. Develop test paths

The above will consider and develop, where applicable: code system, environmental design opportunities, nomenclature, room numbering system, pictograms system, mapping system, accessibility system compliant with ADA/ODA, wayfinding aids.

6. Create initial mosaic boards

Client presentation and input/approvals

• Confirmation of project scope
• Wayfinding strategy insights
• Design criteria
• Creative brief


Once we help the client to choose the best wayfinding solutions for the project, we proceed with design development, research, design detailing, prototyping, manufacturing and final installation.

Design development, detailing and tendering, namely: design development, client presentation and input/approvals, research (optional), design detailing, client presentation and input/approvals, tender documents, client presentation for final approval, tender process, prototypes and research, manufacturing and installation.

See how we've made a difference

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Shikatani Lacroix was commissioned to design a cohesive wayfinding program ...

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Downsview Park

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City of Waterloo

A full wayfinding program was designed for a pedestrian path in Downtown Wa...