We design immersive experiences at the moment of purchase that connect in the blink of an eye.
Shikatani Lacroix designs experiences where consumers and brands can have deeper more immersive relationships in retail environments and online spaces. Thanks to the Blink Factor – which articulates our philosophical approach to design – and Think Blink – our proprietary process – we deliver emotional lightning through design and branding solutions that strike an emotive chord with consumers; an emotional response if you will, emanating from our creative expression of a brand’s DNA.
We work across CPG, Retail and Service industries delivering an interconnected suite of expertise to create seamless transformational experiences: corporate identity, brand strategy and brand engagement, place branding, naming, digital experience, environmental design, product design, package design, and experience design.
The Think Blink process consists of three main phases, each building on the learning and insights from the preceding phase. The initial “Define” phase provides the foundation of the strategic branding direction. The “Design” phase personifies the gathered insights into design foresight, and the “Deliver” phase brings executional clarity to the opportunity while ensuring the initial design vision is properly translated to executional elements.
Our Ideal Immersive Experience Model (TM) represents the framework in which opportunities are clearly defined, and create a compelling at-purchase moment by aligning the customer’s needs and priorities with the needs and priorities for the organization.
The customer brand experience may differ between a package design (easy to find, open and use) versus a retail environment (easy to navigate, engage and transact) or even a corporate brand (trust, consistency and reliability), however the belief that consumers’ buy experiences far beyond the functional benefits of the products or services.
Our Immersive Omni Experience Model meets the deeper and emotive needs of both customers and the organization and it clearly identifies key engagement levers that take into consideration the market dynamics and the company’s position.
Think Blink defines the steps we take to connect market opportunities with flawless design execution
The first phase of the journey lays the foundation of insights and learning. The phase helps define the driving hypothesis for the given assignment. The Define stage will result in identifying an opportunity for both the client’s brand and organization. We have provided an in-depth review of this initial strategic phase, defined in the first of three Think Blink books, namely: Brand Card, SWOT, Name Generation, Research and Path to Purchase mapping.
The second phase of the Think Blink process personifies the insights and opportunities which emerged from the Define phase in order to explore the widest range of potential design options.
To accomplish this, our tools and processes allow for a cost-effective exploration of a wide range of seamless virtual to physical immersive ideas in order to ensure that all opportunities become part of the design consideration set. The second part of the Design stage is based on further input from the client as well as consumer and staff research, and consist of translation of the ideas, and culminates with client’s approval of the design direction. The direction will proceed to final design, with consideration to the limitations of the physical location, budget, operational guidelines, etc.
The final phase consists of translating the final design direction into a set of final designs and digital artwork that would guide to the successful completion of the program. This task culminates in the development of a set of brand standards which ensure a coherent and consistent execution across business units and geographical boundaries.
Collaborative and inclusive engagement principle is at the center of the Think Blink process. This principle ensures key stakeholders have a voice and opportunity to contribute. Think Blink adapts to meet each client’s unique criteria and gives appropriate weight to the parameters that define a project’s success, the overall process is designed to:
• Support how consumers connect with brands
• Foster an automatic bias system of pre-selection in the brain at the moment of purchase
• Drive the emotional predominant decision making process that drives impulse decisions
• Support consumers’ natural selection process
• Cut the clutter by increasing visibility and message retention
• Leverage how consumers absorb communication (40 percent of all communication is visual, 80 percent is colour and shape).
Think Blink and its core values permeate each area of expertise we offer to our clients.
