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Poptopia

https://www.sld.com/our-work/case-study/poptopia/

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PROJECT

Poptopia

CLIENT

Cineplex Entertainment

LAUNCH DATE

June, 2014

Cineplex Entertainment needed help developing a new retail brand that would fit within its various retail environments.

Background

Cineplex operates:

161

theatres

1,635

screens

10

in all Canadian provinces from coast to coast

Everyone enjoys a bag of popcorn at the cinema. That was the thinking behind the introduction of a gourmet flavored popcorn concession for Cineplex Entertainment.

The Challenge

Shikatani Lacroix had to ensure that the design of this new retail space fit within Cineplex’s different theater chains: Cineplex, Silver City, Galaxy.

New retail brand that fits three threaters

Bright, youthful colors convey the fun and energetic personality of the brand

Our Process

Define

Shikatani Lacroix developed the new brand from scratch, naming it Poptopia and designing its logo and packaging collateral: popcorn bags, stickers and canisters.

Design

To add a personal touch, the concession stand includes a glass window that allows you to watch the popcorn being hand-mixed right there in front of you. It’s an event whenever the popcorn is made; the window creates a unique user experience where the prep area becomes the focal point of the concession stand.

Deliver

Bright, youthful colors convey the fun and energetic personality of the brand, communicated through each consumer touchpoint – from the glass enclosed popcorn drawer fronts to the color-coded stickers that illustrate each flavor category.

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