Share This Page

City of Waterloo

https://www.sld.com/our-work/case-study/city-of-waterloo-uptown-loop/

Contact

PROJECT

The Uptown Loop

CLIENT

City of Waterloo

LAUNCH DATE

August, 2010

Shikatani Lacroix designed a wayfinding program for a pedestrian path in Downtown Waterloo.

Background

The City of Waterloo commissioned Shikatani Lacroix to brand and develop a wayfinding program for a three-kilometer trail that links key historical and public landmarks as part of a pedestrian path.

The Challenge

There is a lot of visual noise within the downtown core (e.g., traffic signs, parking signs, retailer signs, event banners on light poles). The new wayfinding system had to cut through this clutter without seeming promotional.

Cut through the clutter

Our Process

Define

With a complicated path design, the three kilometre stretch tends to zigzag through the city. Shikatani Lacroix established that the junction points would be a critical component to ensure visitors were not confused.

Shikatani Lacroix established three routes, and created a unified program with strong 3D architectural/signage. With certain  landmarks  not clearly visible from the pathway, Shikatani Lacroix’s wayfinding solution included reminder signs to draw attention to those areas.

Design

Shikatani Lacroix divided the path into three routes and provided colour coding for each one to simplify navigation. As part of the program, Shikatani Lacroix developed a banner-style signage system using aluminum-painted panels to clearly define the paths.

Deliver

Shikatani Lacroix successfully divided the path, known as The Uptown Loop, and it has become a beautiful visual in the City of Waterloo.

Related Work

Gourmantra

This comprehensive assignment for Gourmantra included market research, name...

Moose Light Radler

Shikatani Lacroix created a brand identity for the Moosehead Brewery's new Moose...

Tetley Signature

The new design work became an integral part of Tetley’s premium branding line...