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Telecommunications retailers face unique branding and design challenges as they pertain to the creating strong brand loyalty and differentiation, and we have delivered on some of the most complex brand initiatives for Rogers Communications, Cox Communications, Cable and Wireless Communications’ FLOW stores in the Caribbean, The Source, WirelessWave, and TBooth Mobile, to name just a few.

We work in just about every visual communication discipline, and whether the project focuses on shifting brand perceptions, cohesive brand implementation, or consistent brand messaging at the core customer touchpoints (retail, corporate or digital), everything we do is geared to owning the “at-purchase” moment, that split second when an individual decides what phone or phone plan they will select.

Our strategic design work has delivered clients with creative, original, and strategic (therefore lasting) design and branding, and our ThinkBlink™ process is founded on a collaborative and inclusive client engagement principle, and it adapts to meet the criteria of even the most complex projects and drives to unite organizations under their core values, turning telco’s into brand powerhouses.

Canadian wireless telecommunications industry in 2015:

billion dollars contributed to GDP


full-time equivalent (FTE) jobs

U.S. wireless telecommunications industry in 2015:


billion dollars in wireless service revenues


million wireless connections


market penetration

Some of our related work


To support the reinvention of Maplewave (formerly known as Master Merchant ...

Cable & Wireless Communications
Cable & Wireless

Elevating retail experience design standards in the Caribbean with the rede...

Cox Communications

Cox Communications' innovative and immersive brand experience highlights it...

Some of our recent thoughts

Our Favorite Rebrands of 2018
Blog December 17, 2018

Another year has come and gone, and that means it is time to do some reflec...

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Cult Brands and How to Build One
Whitepaper November 14, 2018

The term “cult brand” describes any brand that sparks obsessive, fanati...

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Why Experience Stores are on the Rise
Blog August 08, 2018

Retail is taking a turn down a curious alley. Many brands are opening retai...

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Fallacies of Big Data: Failure to Address Sentiment…
Blog June 04, 2018

The rising importance of managing big data is a top priority of CEOs from a...

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Check Off Every Step of Your Brand Transformation
Whitepaper January 15, 2018

If you’ve ever managed a brand transformation, you know that it can often...

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VR and Neuroscience Enabled Agile Design
Whitepaper May 23, 2017

Retail banks are facing challenges from every direction, from the stealth e...

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View Our Thoughts

Recent news

Shikatani Lacroix Celebrates New Maplewave Transformation
Press February 23, 2018

Maplewave, formerly Master Merchant Systems (MMS), has partnered with Toron...

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Digital Transformation Of Business And Communications – Part…
Press October 18, 2016

As a business owner and communications industry veteran, Jean-Pierre Lacroi...

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Digital Transformation of Business and Communications – Part…
Press September 29, 2016

As a business owner and communications industry veteran, Jean-Pierre Lacroi...

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VMSD Recognizes Shikatani Lacroix as a Top Retail…
Press May 18, 2016

Shikatani Lacroix placed 24th in VMSD magazine’s ranking of the Top Retai...

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There is a New FLOW to How People…
Press October 27, 2015

There is a new retail design standard in the Caribbean, thanks to the intro...

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Shikatani Lacroix Creates Retail Design for The Source…
Press January 28, 2015

Shikatani Lacroix, an award-wining design agency based in Toronto, Canada, ...

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Related News

Related speaking engagements

Desire by Design Book Launch
Toronto September 20, 2018

In celebration of the release of Jean-Pierre Lacroix's new book Desire by...

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Executive Breakfast Summit
Toronto April 10, 2018

The Changing Physical and Digital Consumer Landscape - and What it Means fo...

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Digital Signage Solutions Pavilion
Toronto September 14, 2017

Marcos Terenzio, Director of Digital Experience at Shikatani Lacroix, will ...

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HOW Design Live
Chicago May 5, 2017

Getting into Shoppers’ Heads with Augmented Reality (AR), Virtual Reality...

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Centre for Digital Experience
Toronto March 21, 2017

What is Digital Experience and Why It Matters When: Tuesday, March 21st, ...

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Vancouver Startup Week
Vancouver September 27, 2016

Know When to Pivot   CVCA, together with Vancouver Startup Week, hos...

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View More Speaking Engagements

Related awards

Shikatani Lacroix Wins Two ICX Elevate...

Branding and design agency Shikatani Lacroix won two awards at the ICX As...

the source
The Source Wins ICSC Award

The International Council of Shopping Centers (ICSC) presents a Canadian Sh...