Winning over audiences is no easy task for sports and entertainment organizations. The secret is leveraging emotion—the love a fan holds for their favourite team, the anticipation of a movie night out with friends. To empower sports/entertainment organizations with the confidence to translate these consumer feelings into stronger, customer-centric retail futures, we spark the Blink Factor moment, that visceral, emotional lightning strike when a fan decides to buy your sports jersey or enjoy a movie and dinner at your entertainment centre.
