Sports and entertainment organizations must contend with a unique set of branding and design challenges as they pertain to creating strong brand loyalty and differentiation. Shikatani Lacroix Design has delivered on some of the most complex brand initiatives for Cineplex Entertainment, Higher Ground, The Toronto Blue Jays, and The Ottawa Senators, to name just a few.
We work in just about every visual communication discipline, and whether the project focuses on shifting brand perceptions, cohesive brand implementation, or consistent brand messaging at the core customer touchpoints (retail, corporate or digital), everything we do is geared to owning the “at-purchase” moment, that split second when an individual decides to buy a sports jersey or enjoy a unique movie and dinner.
Our strategic design work has delivered clients with creative, original, and strategic (therefore lasting) design and branding, and our ThinkBlink™ process is founded on a collaborative and inclusive client engagement principle, and it adapts to meet the criteria of even the most complex projects and drives to unite organizations under their core values, turning sports retailers and entertainment venues into brand powerhouses.
trillion dollars in sales in 2014
trillion dollars in expected sales in 2015
Sports industry market size in 2015:
size of U.S. sports industry ($B)
size of global sports industry ($T)
billion dollars in annual sports advertising in U.S.
