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Sports & Entertainment


Sports & Entertainment

Sports and entertainment organizations must contend with a unique set of branding and design challenges as they pertain to creating strong brand loyalty and differentiation. Shikatani Lacroix Design has delivered on some of the most complex brand initiatives for Cineplex Entertainment, Higher Ground, The Toronto Blue Jays, and The Ottawa Senators, to name just a few.

We work in just about every visual communication discipline, and whether the project focuses on shifting brand perceptions, cohesive brand implementation, or consistent brand messaging at the core customer touchpoints (retail, corporate or digital), everything we do is geared to owning the “at-purchase” moment, that split second when an individual decides to buy a sports jersey or enjoy a unique movie and dinner.

Our strategic design work has delivered clients with creative, original, and strategic (therefore lasting) design and branding, and our ThinkBlink™ process is founded on a collaborative and inclusive client engagement principle, and it adapts to meet the criteria of even the most complex projects and drives to unite organizations under their core values, turning sports retailers and entertainment venues into brand powerhouses.

Sports industry statistics and market size:

trillion dollars in sales in 2014


trillion dollars in expected sales in 2015

Sports industry market size in 2015:


size of U.S. sports industry ($B)


size of global sports industry ($T)


billion dollars in annual sports advertising in U.S.

Some of our related work

adidas Golf
adidas Golf

Shikatani Lacroix Design helped adidas Golf own an immersive at-purchase mo...

Cineplex VIP Cinemas

We assisted Cineplex Entertainment in visualizing and capitalizing on innov...

Toronto Blue Jays

Helped translate the Toronto Blue Jays brand refresh across the Rogers Ce...

Whitby’s Abilities Centre

Shikatani Lacroix created a straightforward wayfinding strategy for Whitby'...

Some of our recent thoughts

Cult Brands and How to Build One
Whitepaper November 14, 2018

The term “cult brand” describes any brand that sparks obsessive, fanati...

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Check Off Every Step of Your Brand Transformation
Whitepaper January 15, 2018

If you’ve ever managed a brand transformation, you know that it can often...

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Is it time to rebrand the Olympics?
Blog December 02, 2017

The Olympics is the one of the most iconic global brands, having been aroun...

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VR and Neuroscience Enabled Agile Design
Whitepaper May 23, 2017

Retail banks are facing challenges from every direction, from the stealth e...

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Boston Pizza Reveals New Urban Concept
Blog March 30, 2017

Boston Pizza is unveiling a new restaurant bar concept, designed by Shikata...

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Get Investors Excited About Your Corporate Rebranding
Blog March 02, 2017

Once you’ve gotten the board of directors, C-Suite and everyone on the ma...

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View Our Thoughts

Recent news

Ask the Board with Marcos Terenzio
Press April 25, 2017

Of the successful projects you’ve worked on, which is your favorite, and ...

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Play Ball
Press August 31, 2015

The new Toronto Blue Jays store is an immersive, digital testament to Canad...

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New Blue Jays Shop flagship store opens in…
Press September 19, 2014

Blue Jays fans have another win to celebrate with the opening of the brand ...

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Cineplex Opens First Standalone VIP Theatre Design in…
Press August 14, 2014

Cineplex’s first all-VIP cinema opened at Shops at Don Mills, the upscale...

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Related speaking engagements

Digital Signage Solutions Pavilion
Toronto September 14, 2017

Marcos Terenzio, Director of Digital Experience at Shikatani Lacroix, will ...

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Advanced Design & Manufacturing Toronto
Toronto May 16, 2017

Speeding Up Speed to Market through Augmented and Virtual Reality What: Pa...

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Centre for Digital Experience
Toronto March 21, 2017

What is Digital Experience and Why It Matters When: Tuesday, March 21st, ...

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ICX Symposium 2015
Atlanta, Georgia October 27-28, 2015

What's guiding your digital media value?   Richard Dirstein, Princi...

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(Video) International Retail Design Conference (IRDC)
Austin, Texas September 9-11, 2015

Retain, Attract, Transact: How to Create Branded Customer Experiences ...

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(Video) GlobalShop 2015
Las Vegas March 25, 2015

Retain, Attract, Transact: How to Create Branded Customer Experience J...

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View More Speaking Engagements

Related awards

Cineplex VIP Cinemas is Honoured for its...

Shikatani Lacroix Design has won a prestigious GOOD DESIGN award for its d...

2015 ICX Award
Shikatani Lacroix Receives 2015 ICX...

Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flags...

Cineplex VIP Cinemas: A Finalist for 2015...

Cineplex has been selected as a finalist for the Retail Council of Canada's...