Healthcare & Pharmaceutical

The healthcare and pharmaceutical industry faces unique branding and design challenges as they pertain to creating strong brand loyalty, clear product differentiation, and for the healthcare sector unique branded experiences. At Shikatani Lacroix Design, we have delivered on some of the most complex brand initiatives for Shoppers Drug Mart, Calgary Health Region, Canadian Blood Services, and McNeil Products, to name just a few.

We work in just about every visual communication and package design discipline, and whether the project focuses on shifting brand perceptions, cohesive brand implementation, or consistent brand messaging at the core customer touchpoints (facility, corporate or digital), everything we do is geared to owning the “at-purchase” moment, that split second when an individual decides to visit a healthcare institution or purchase a health-related product.

Our strategic design work has delivered clients with creative, original, and strategic (therefore lasting) design and branding, and our ThinkBlink™ process is founded on a collaborative and inclusive client engagement principle, and it adapts to meet the criteria of even the most complex projects and drives to unite organizations under their core values, turning healthcare and pharmaceutical offerings into brand powerhouses.