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Health & Pharmaceutical


Healthcare & Pharmaceutical

The healthcare and pharmaceutical industry faces unique branding and design challenges as they pertain to creating strong brand loyalty, clear product differentiation, and for the healthcare sector unique branded experiences. At Shikatani Lacroix Design, we have delivered on some of the most complex brand initiatives for Shoppers Drug Mart, Calgary Health Region, Canadian Blood Services, and McNeil Products, to name just a few.

We work in just about every visual communication and package design discipline, and whether the project focuses on shifting brand perceptions, cohesive brand implementation, or consistent brand messaging at the core customer touchpoints (facility, corporate or digital), everything we do is geared to owning the “at-purchase” moment, that split second when an individual decides to visit a healthcare institution or purchase a health-related product.

Our strategic design work has delivered clients with creative, original, and strategic (therefore lasting) design and branding, and our ThinkBlink™ process is founded on a collaborative and inclusive client engagement principle, and it adapts to meet the criteria of even the most complex projects and drives to unite organizations under their core values, turning healthcare and pharmaceutical offerings into brand powerhouses.

Global pharmaceutical market:

billion dollars in worldwide revenue


revenue share of North American market

Worldwide pharmaceutical industry outlook:


contribution to market growth by China


billion dollars in projected North American revenue in 2016


billion dollars in projected global spending on medicines by 2020

Some of our related work

Nu Skin

Shikatani Lacroix Design (SLD) was hired by Nu Skin to design a future-proo...

Yonghe Hair Transplant

SLD partnered with Yonghe Hair Transplant to design and upgrade their branc...

Calgary Co-op
Calgary Co-op

Shikatani Lacroix’s  “outstanding” new store design for Calgary Co-o...

Alberta Health Services
Alberta Health Services

Leading the reinvention and brand implementation of the South Health Campus...

Seniors Care Network

Shikatani Lacroix developed a new brand name and logo identity for the orga...

Shoppers Drug Mart

Shikatani Lacroix created private label brand positioning, brand strategy, ...

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Some of our recent thoughts

Check Off Every Step of Your Brand Transformation
Whitepaper January 15, 2018

If you’ve ever managed a brand transformation, you know that it can often...

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VR and Neuroscience Enabled Agile Design
Whitepaper May 23, 2017

Retail banks are facing challenges from every direction, from the stealth e...

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Content Strategy for Healthcare Organizations: The Essential Tips
Blog April 11, 2017

As you build brand awareness for your healthcare organization, consider uti...

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Reduce Anxiety and Confusion with Digital Signage
Blog March 29, 2017

Visiting a healthcare facility can be an experience filled with anxiety and...

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Do Your Employees Understand Your Healthcare Brand?
Whitepaper March 24, 2017

A brand cohesion study was conducted in the spring of 2013 with over 120 co...

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Three Steps to the Best Healthcare Consumer Experience
Blog March 15, 2017

Disruption is now a fact of life. Brands, irrespective of their industry or...

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View Our Thoughts

Recent news

SLD Designs New Experience Center for Nu Skin
Press December 03, 2018

On November 23, 2018, Nu Skin officially unveiled their new experience cent...

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Is Your Healthcare Brand Strategy Consistent and Coherent?…
Press February 24, 2017

Shikatani Lacroix Design is conducting a study of North American healthcare...

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Related speaking engagements

Executive Breakfast Summit
Toronto April 10, 2018

The Changing Physical and Digital Consumer Landscape - and What it Means fo...

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BXP Live 2018
Bonita Springs February 27, 2018

Currently worth an estimated $7 billion, the legal cannabis market is proje...

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Digital Signage Solutions Pavilion
Toronto September 14, 2017

Marcos Terenzio, Director of Digital Experience at Shikatani Lacroix, will ...

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Package Design Matters
Bonita Springs, FL January 26, 2017

Understanding the Shopper/Customer Experience Join Richard Dirstein, Shika...

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Related awards

Shikatani Lacroix Received 2014 Silver...

We are proud to announce that we are the winners of 2014 Silver Vertex Awar...