2020: Growth in a Frictionless World

Jean Pierre Lacroix, in partnership with PAC is hosting a workshop: Desire by Design: Growth in a Frictionless World.

Brand marketers who attend the Design by Desire workshop will learn:

  • The definition of desire and why it is so important in today’s marketplace
  • Gain understanding on how desire impacts brands
  • Be able to understand the neuro and emotional behavioural science driving desire
  • The role design plays in shaping desire
  • The link between creating strong desire for brands and the blink factor
  • Learn effective principles in creating desire
  • The role and application to an omni-channel strategy
  • Be able to understand how to foster desire for the packaged goods category

Workshop participants will have the opportunity to tour the Shikitani Lacroix design house and receive a complimentary copy of Jean-Pierre Lacroix’s new book “Desire by Design.”

Workshop Details

When: October 30, 2018
Where: Shikatani Lacroix, 387 Richmond Street East, Toronto
Time: 8:00 am to 3:00 pm

Register Here! 

For more information please contact Lindsey Cooper at or 416.464.4641