Jean Pierre Lacroix, in partnership with PAC is hosting a workshop: Desire by Design: Growth in a Frictionless World.
Brand marketers who attend the Design by Desire workshop will learn:
- The definition of desire and why it is so important in today’s marketplace
- Gain understanding on how desire impacts brands
- Be able to understand the neuro and emotional behavioural science driving desire
- The role design plays in shaping desire
- The link between creating strong desire for brands and the blink factor
- Learn effective principles in creating desire
- The role and application to an omni-channel strategy
- Be able to understand how to foster desire for the packaged goods category
Workshop participants will have the opportunity to tour the Shikitani Lacroix design house and receive a complimentary copy of Jean-Pierre Lacroix’s new book “Desire by Design.”
Workshop Details
When: October 30, 2018
Where: Shikatani Lacroix, 387 Richmond Street East, Toronto
Time: 8:00 am to 3:00 pm
Register Here!
For more information please contact Lindsey Cooper at lcooper@pac.com or 416.464.4641
