The Road to Brand Transformation: The M&M Meat Shops Story
Brand transformations can be challenging as organizations try to define a unique omni-channel experience that aligns with the organization and its customers’ needs. Join M&M Food Market, formerly M&M Meat Shops, on its journey through a major brand experience transformation across all customer touch-points. Click here to view the presentation.
What you will learn:
- How to determine when it’s time for a brand transformation
- How to create the ideal branding experience, from packaging and product to retail store design and customer experience
- Challenges you’ll encounter during your brand transformation – and how to overcome them
Jean-Pierre Lacroix, President of Shikatani Lacroix, and Allan Lindsay, Vice President of Marketing & Technical Services for M&M Food Market, will present a behind-the-scenes look at the most transformative redesign in M&M’s 35-year history.
When: Tuesday, April 19, 2016 at 10:30 am-11:30 am
What: Canadian Franchise Association National Convention
Where: Ottawa, Canada
What: The Road to Brand Transformation: The M&M Meat Shops Story
