Retail Engagement 3.0: How immersion and digital technology will be transforming how customers engage in retail stores
At IIDEXCanada 2015, Richard Dirstein, EVP Design and Innovation at Shikatani Lacroix Design, will be presenting Retail Engagement 3.0: How immersion and digital technology will be transforming how customers engage in retail stores
About the presentation:
The tug of war between online and retail sales continues to rage on, which is all part of a need to create new business models and experiences that better engage customers. Shikatani Lacroix Design conducted research on how millennials engage with brands and will be sharing the results and insights of this study to help retailers evolve their consumer engagement.
The session will cover:
- How do millennials engage with brands
- What is the role and importance of immersive technology
- How to apply the insights to the customer path to purchase
IIDEXCanada, presented by Interior Designers of Canada (IDC) and Royal Architectural Institute of Canada (RAIC), is Canada’s national design and architectural conference and exposition, which takes place in Toronto from Wednesday, December 2 to Thursday, December 3, 2015.
When and where:
Retail Engagement 3.0
Thursday, December 3 from 1-2pm
Metro Toronto Convention Centre, North Building