Shikatani Lacroix Helps adidas Own the Digital At-Purchase Moment
Digital Trends Showcase (DTS 2014) will take place on October 7th-8th, 2014, featuring a unique golf-themed digital retail experience. The event will present powerful, live demonstrations of digital retail executions intended to attract, engage and retain customers. The event will focus on location-based digital media engagement experiences, exploring the full potential of digital media in the retail space.
In today’s connected world, leading brands know that strategically focused design must integrate powerful digital experiences at the point of purchase in order to help customers make the best choice in their brand selection. Digital experiences form an integral part of the retail space by providing retailers with additional opportunities to influence the customer’s purchase decision.
Shikatani Lacroix will lead the digital strategy, content creation and brand direction for the event’s featured brand, adidas Golf. Working together with some of today’s leaders in hardware, software and digital technology solutions, we will demonstrate how brands and industry colleagues can own the digital at-purchase moment.
At DTS 2014, you will experience synergies between technology and marketing, storytelling for brand awareness, cross-channel marketing in action, multi-channel engagement, integration of enabling technologies, push to mobile messaging, e-commerce in-store, gamification, the merging of technology and human engagement, gadget applications, and much more.
Who should attend:
Tuesday, October 7, 2014
Marketing, brand, retail and communications executives and their core team responsible for branding, promotions, facility operations and engagement.
Wednesday, October 8, 2014
Technology providers such as supply chain providers of dynamic signage, interactive technologies, place-based kiosks, mobile commerce and other digital location-based engagement technologies, Audio/Visual and Information Technology Integrators.
Location:
The venue will be the iconic and interactive Steam Whistle brewery where guests will be guided and hosted by leading experts in digital experience.
Steam Whistle Brewing
255 Bremner Blvd.
Toronto, ON, M5V 3M9
Attend at no cost. Reserve your spot today. Space is limited and invitations will be provided based on availability.
The event is a collaboration of the leaders in the digital signage sphere, including Shikatani Lacroix (brand strategy, integrated digital content creation), LG (display), Dot2Dot Communications (concept-to-connection solutions), Scala (content management), VertiGo (patented outdoor display), Design Science (design and technical innovations), Coxcom (installation), Visionary Solutions (IP encoding and video networks), TechTap (experiential technologies) and BUNN (project planning, execution and optimization).
