30th Annual IIDEXCanada 2014
The Art of Transformation: Create a New Brand Experience that Appeals to Old and New Customers
Join Jean-Pierre Lacroix at 30th Annual IIDEXCanada, held concurrently with Construct International on Wednesday, December 3 and Thursday, December 4, 2014 at the Metro Toronto Convention Centre, North Building.
Jean-Pierre will hold a session titled The Art of Transformation: Create a New Brand Experience that Appeals to Old and New Customers, and will discuss Shikatani Lacroix’s OfficeMax project, where we created an innovative store design that expresses the OfficeMax identity, value, and point-of-difference. Find out how Shikatani Lacroix reinvented OfficeMax Canada and helped this retail giant build margin growth through taking advantage of unmet market needs.
The session takes place on December 3, 2014 10:30-11:30 AM.