Financial Brand Forum

How to Achieve Stealth Disruption

The extraordinary success of online and mobile banking channels has accelerated strategies that added technology and slimmed staffing across physical distribution networks. As banks added universal bankers, video ATMs, mobile banking, fintech and other digital innovations to their branches, customers were stealthily adding competitors’ products to their wallets. As a result, financial institutions have begun exploring ways to fend off disintermediation or, in the case of bolder brands, become change agents. We’ve identified five innovative strategies for transforming the customer experience to grow revenue and loyalty.

This breakfast session will present thought provoking ideas on changes that will shape the 2020 retail and consumer banking environment, with a detailed look at the power of emotional bonds to reach and retain high value customers. More importantly, attendees will leave the session with actionable ideas on how these insights can be directly applied to drive better results in their organization.

Who: David Faulkner, a pioneer in the banking industry, and Jean-Pierre Lacroix, president of a leading immersion design firm with global banking experience.
What: Financial Brand Forum
Where: Las Vegas
When: May 19, 2017, 8:00-8:45am

What you’ll learn:

  • What changes are shaping the future retail and consumer banking environment
  • Insights based on original research into the consumer banking experience, emerging VR technologies, neuroscience and human behavior studies ­
  • How to reach and retain high value customers