HOW Design Live

Getting into Shoppers’ Heads with Augmented Reality (AR), Virtual Reality (VR), and Neuroscience

The world is witnessing the convergence of two massive trends that are influencing and impacting how we create meaningful user experiences. The rise of fifth-dimension design through the use of virtual and augmented reality is creating immersive experiences that emotionally connect with consumers and positively influence how they engage with brands.

Since people buy based on their emotions, innovative brands are applying neuroscience to more accurately predict consumer purchase behavior by tracking brain activity, eye movement and emotional response.

With the advancements in Mixed Realities experience, design innovators have at their disposal new visualization tools that can combine to allow for better insights than have ever before been possible. Join Shikatani Lacroix president Jean-Pierre Lacroix as he discusses how brands can drive immersive user experiences and measure their effectiveness to succeed in gaining market share and growth.

What: Getting into Shoppers’ Heads with AR, VR and Neuroscience
Where: HOW Design Live, Chicago
When: Friday, May 05, 2017, 4:45pm-5:30pm