(Video) 2015 Best of Food and Beverage Packaging Conference

Designing Compelling At-Purchase Moments

Join Jean-Pierre Lacroix at 2015 Best of Food and Beverage Packaging conference. The event brings together the best ideas from brand owners, packagers, and marketers on how to create compelling packaging. Jean-Pierre will present on the topic of Designing Compelling At-Purchase Moments:

With the fragmentation and consolidation of the retail landscape and the rise of private label, ensuring your package is standing out at retail is becoming significantly more difficult. Designing packaging that connects in the blink of an eye and effectively connects with customers at the moment of purchase will define how well brands succeed at shelf level. This session will:

  • Outline the role of shop-ability in package design
  • The importance in understanding the consumer purchase decision tree
  • The criteria to consider when designing a package

Visit the event and tap Jean-Pierre’s packaging design expertise.


11:30 a.m.–noon, Oct. 28, 2015


The Hyatt Lodge at McDonald’s Campus
2815 Jorie Blvd.
Oak Brook, Illinois U.S.A.

If you have questions about enhancing your packaging today, don’t hesitate to contact Jean-Pierre: