Creating Immersive Experiences in Retail
Retailers today have an opportunity and responsibility to engage consumers with digital communications that create emotional connections between customers and brands through immersive encounters we call “digital experiences.”
Shikatani Lacroix uses digital experiences to create immersive customer journeys, and this session will share those experiences. Attendees will learn how effective digital integration creates an emotional connection with customers. Digital engagement can be used to disrupt and engage customers, but it’s important to remember that one size does not fit all. Join Shikatani Lacroix’s Marcos Terenzio, Director of Digital Experiences, and Richard Dirstein, EVP, Design and Innovation, as they discuss how to ensure the digital experience fits your brand’s needs as well as your customers’ needs.
What:
Creating Immersive Experiences in Retail
When:
Thursday, March 17, 2016: 9:15 AM – 10:15 AM
Where:
Digital Signage Expo (DSE) 2016
Las Vegas Convention Center
March 15-18, 2016
