BXP Live 2018

Currently worth an estimated $7 billion, the legal cannabis market is projected to grow to more than $20 billion by 2020. As more states legalize marijuana, the cannabis market continues to spark a lot of attention and interest.

Organigram is one of 44 licensed producers of medical marijuana in Canada, which it grows organically. Branding such a niche, and contentious, the product has its share of challenges. Ray Gracewood, chief commercial officer at Organigram, and Jean-Pierre Lacroix, president of Shikatani Lacroix, will discuss how design has played a pivotal role in branding this young, growing company.

In this session, you will learn:

  • How to position any brand for growth
  • How to address the unmet needs of your customers
  • How to identify areas for driving growth in your own industry

What: Marketing in Fast-Changing Categories
When: February 27, 10:20 am – 11:00 am EDT
Where: BXP Live 2018, Bonita Springs, Florida
Who: Ray Gracewood, Chief Commercial Officer, Organigram and Jean-Pierre Lacroix, President, Shikatani Lacroix