purchase

Man and woman sitting on bench shopping bags

How to Strategically Design Purchase Drivers

Brand Strategy /

Purchase behaviors are often recurring in nature and performed in specific places. Over time repetitive buying behaviors are less driven by goals and intentions leading us to develop purchase habits. When habits have been formed, environmental cues can activate practiced responses in the absence of conscious decision-making. Purchase decisions can also be influenced by elements better […]

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Woman wearing VR set

Using Neuroscience to Better Understand Consumer Behavior

Blink Tips, Brand Strategy, Design Psychology /

For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives

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