inclusivity Archives

Inclusivity in Retail: What Brands Are Doing Well?

The terms “inclusion” and “inclusivity” have become a topic of growing importance in the retail world. With recent controversies stirred up by big brands such as Bud Light, Target, and The North Face, many retailers are wondering if it’s no longer safe to go inclusive in a landscape that seems to penalize those who do. […]

The Shifting Values of Beauty and How Brands Can Adapt

Brand Strategy, Digital Experiences, Health and Pharmaceutical / Sebastian Maynard

The financial and social uncertainty surrounding the COVID-19 pandemic, systemic racial injustice, and widespread unemployment has meant that consumers are now reconsidering their priorities. As a result, any discretionary spending has been reprioritized and shifted elsewhere. A Mckinsey study from June 2020 found that consumers are pulling back spending in categories such as apparel and

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inclusivity

Inclusivity in Retail: What Brands Are Doing Well?

The Shifting Values of Beauty and How Brands Can Adapt

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