As the applications for Artificial Intelligence (AI) become broader, we are told to expect a brave new world. In spite of the hype around smart machines, the truth is that we don’t know how an onslaught of robot workers will change the planet, and for retailers, how that will directly affect their business. What we […]
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It’s fairly bold to dub yourself the most interesting anything, so if nothing else, Showfields, and their “most interesting store in the world” gets points for audacity. But dig a little deeper into the mysterious retail experiment, House of SHOWFIELDS, and it’s hard to deny that there is something interesting indeed about the concept. Showfields is
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Emotions are very powerful drivers in purchase decisions, and positive emotional experiences will build brand loyalty. The following five strategies can help retailers create a strong and memorable connection with customers, including eliminating key friction points, telling a compelling story, ensuring a coherent omni-channel strategy, delivering a unique experience, and catering to the senses. Strategy
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While pop-up stores have been around for decades, their popularity seems to be at an all time high. They are a great way to connect with consumers and build awareness around a brand or new product launches, not to mention the opportunity to create the “wow factor” and the possibility to leverage consumer’s sense of
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In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,
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Retail is taking a turn down a curious alley. Many brands are opening retail concept stores that defy all logic by having nothing for sale. From pop-up shops, to “guide-shops,” to showrooms where customers can play with the latest products in a branded environment, retailers are suddenly feeling oddly comfortable pushing less sales and more
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In my book, Desire by Design, I cover in great length the power of fans in driving desire for brands. What I have learned over the many years of helping brands remain relevant is the fact that for any brand, whether it’s toothpaste or a new high-end car, having brand ambassadors promoting your product is
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Virgin Money got some well-deserved attention this week for its new UK retail space, which features bowling, air hockey, pool, and other lounge elements to redefine the banking experience. In an industry often seen as stodgy and old-fashioned, Virgin Money did the unthinkable – it made banking fun. So, whether you’re planning your own exciting new branch
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Vancouver is well-known for its West Coast beaches, surrounding mountains, tall trees, and hiking trails, but it also has an interesting restaurant scene influenced by its international population and active culture. Fusion-style dishes provide unique options, farm-to-table, local, and better-for-you movements have spread throughout the city, and themed pubs add personality to dining experiences. Below
Unique Restaurants in Vancouver: Inspiration for Foodservice Brands Read More »
