The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let […]
Short-Term Strategies for CPG Brands Amidst COVID-19 Read More »
It’s fairly bold to dub yourself the most interesting anything, so if nothing else, Showfields, and their “most interesting store in the world” gets points for audacity. But dig a little deeper into the mysterious retail experiment, House of SHOWFIELDS, and it’s hard to deny that there is something interesting indeed about the concept. Showfields is
“The Most Interesting Store in the World” Read More »
Saying that a company’s staff is the best ambassador to its brand has become incontestable. After all, who knows more about a business’ product, service, or culture than someone who works there? Consumers usually see the way an employee portrays a company as more credible than advertising or other marketing efforts. However, the company and
How to Turn Staff into Brand Ambassadors Read More »
Digital technology has changed retail. You can now buy an item from your phone and have it shipped to you without ever visiting a store. If shoppers actually visit a retailer, they often encounter digital technology such as screens, mobile app integration, augmented and virtual reality, and mobile payments. These digital experiences can help attract,
The Influence of Digital Technology in the Shopper Journey Read More »
Retail is taking a turn down a curious alley. Many brands are opening retail concept stores that defy all logic by having nothing for sale. From pop-up shops, to “guide-shops,” to showrooms where customers can play with the latest products in a branded environment, retailers are suddenly feeling oddly comfortable pushing less sales and more
Why Experience Stores are on the Rise Read More »
Robots, chatbots, virtual reality, and geofencing are some of the hottest new tech trends that retailers are testing out — but how do you know what’s just a fad and what investment will deliver lasting results? Retailers know they need digital experiences, but at the current pace of change it’s easy to put the cart
How Digital Can Help Employees Deliver Better Service Read More »
The biggest challenge in any industry, from foodservice to banking, is the fact that customer loyalty is always diminishing. With new start-ups, disruptive platforms challenging the status quo, and aggressive competitors who want to win at any cost, the quest for customer loyalty has never been more difficult. It’s not that the factors or metrics
What Drives Customer Loyalty? Read More »
When researching the rash of stealth attrition currently unsettling the financial services industry, we collected lots of data about consumers’ banking habits, preferences, and behaviors. We’ve already broken that data down in several ways to highlight different things – for instance, we broke down the types of customers most likely to switch financial institutions to highlight their reasons for leaving
Breaking Down the Customer Loyalty Pyramid Read More »
In recent years, there has been a lot of talk about how bank branches will adjust because of digital banking’s disruption to the traditional banking network. To meet unfulfilled needs from online and mobile banking, these future branches may be more experiential, advice-based, or technology-focused. Therefore, they will require staff with different skill sets than
Ten Important Skills for Future Bank Branch Employees Read More »
