Technology has been a salvation during the pandemic and has thrust us into the age of omni-channel once and for all. And yet, there is a looming threat to the digital brand experience: a growing sense of mistrust in technology and the cyber-verse. Fanned by the flames of fake news, online hate and political interference, […]
Digital Distrust: How Brands Can Navigate a World of Disruption Read More »
As retailers look to provide a credible response to the online-only threat of companies such as Amazon and eBay, the option for buying online and picking-up in store (BOPIS) is gaining traction. The initiative is part of a larger focus on providing customers with greater convenience, from speeding up delivery and reducing inefficiencies, to better leveraging
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Over five years ago, SLD introduced the word “immersive” into our company vision, and identified the term as the new definition of customer engagement. At the time, the idea of creating immersive experiences focused on how technology such as Augmented Reality (AR) and Virtual Reality (VR) would shift the way consumers engage with brands and
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As digital technology enables new opportunities for automation across various industries, it makes sense that subscription services have evolved and gained popularity in recent years. These services, such as Netflix and Birchbox, are essentially automated shopping – improving efficiencies in the lives of their customers while generating recurring payments and building strong brand relationships. According
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Digital technology has changed retail. You can now buy an item from your phone and have it shipped to you without ever visiting a store. If shoppers actually visit a retailer, they often encounter digital technology such as screens, mobile app integration, augmented and virtual reality, and mobile payments. These digital experiences can help attract,
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