Getting what you want from your design agency can sometimes feel like a game of Broken Telephone – you think you’re being clear and helpful, the creative team thinks they’re offering solutions that work, but at the end of the day, the final deliverables aren’t quite right and no one knows who is to blame. […]
Write So Designers Will Listen: 5 Mistakes to Avoid When Writing a Design Brief Read More »
Fundamental Elements to Design Briefs The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
Everything Retailers Need to Know About Writing a Design Brief Read More »
Consumer Packaged Goods companies of all sizes should employ a packaging design brief for all package design initiatives. A design brief is a useful document that gives an outline of the design request from the customer to an agency. In this blog, we outline and explain what contents need to be included along with a
How To Write A Packaging Design Brief (With Free Template) Read More »
